How to research trends to look outside in
In this session you go from noise to radar. You learn to see signals, spot trends and cluster them into meta trends. Together you build your own Trend Radar that is directly usable for strategy, innovation and communication.
The world is upside down. It is not strange that your strategy still leans on the world of yesterday. But if you only look at what you expect, you miss what is coming. With the Trend Deck 2030 and more than 500 trends you hunt for the signals that matter to your organisation.
You look from the outside in: what does this shift mean for our customers, our team and our revenue model? And what happens after that? That way you think through second and third order effects and translate trends into choices for Monday.
- In transition: waves of changeCycles of change in technology, society and business are eternal. They drive innovation, disrupt existing models and create new opportunities.
- The art of lookingTrain your ability to tell lasting change apart from noise, hype and short lived trends. Focus on the deeper shifts beneath innovations, behaviour and new revenue models.
- Sensing the zeitgeist: outside inSystematically scan the world outside your organisation for early signals of change and connect weak signals into meaningful insights about what is really emerging.
- Identifying emerging trendsExplore how new technology, social shifts and cultural changes reinforce each other. Turn loose developments into clear trends with strategic relevance.
- Clustering drivers of changeFind the forces that speed up change, slow it down or give it a different direction. Understand how drivers, triggers and tipping points determine speed and direction.
- Build your own meta trend radarA structured overview of the meta trends that will shape the coming decades. A personal and shared radar for long term strategic thinking.
- Tips, tricks and toolsPractical methods to translate trends into strategic choices and clear priorities. That way your team moves with confidence from insight to action.
- 90%of our working time we spend ‘in the office’. And 75% of organisations respond to trends reactively rather than proactively. (Deloitte)
- 40%Less than half of all companies have an approach to social listening. (PwC)
- 85%By far most companies base strategic decisions on internal data. A framework for external trend data is missing. (Gartner)
- 1/4Less than a quarter of directors think they follow external signals of change well. (Accenture)
- 1/3Less than 30% of innovation budgets go to ideas from outside the organisation. (BCG)
- Format
- Workshop
- Participants
- 6 to 20
- Duration
- Full or half day
- Preparation
- Collect 3 to 5 trends, about 1 hour
- Track
- 01 Change mindset
- Online
- Optional
- Certificate
- On request
- PE points
- 5
- Applied
- On request
- Deep dive
- The online course
Rather learn to do trend research yourself?
The same method as in the session, at your own pace. 50 steps, 4.5 hours of video explanation and 21 practice examples. Including the digital Trend Deck 2030.
View the online course
Online platform
Smart Moves
