CHALLENGE
WHAT WOULD
X DO?
Bfeore yuo cna do sensemaking,
yuo'll nede a bti of strangemaking.




20x per year, you will receive a challenge that will make you look and think different.
FUTURE BUSINESS MODELS
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IS YOUR OPERATION & BUSINESS MODEL 21st CENTURY READY?
Today’s surroundings are extremely volatile, complex, and ambiguous. It demands a different, very active, stance at both work and in life. We are in need of new perspectives and new tools for these new times. Yet. a fresh look to challenge our existing thinking patterns and habits is never easy to obtain.
We like to see the world as our classroom. There is so much inspiration o different ways to organize and design businesses, services, products, or teams. Our subscriptions take you off the beaten track to truly inspire and challenge you on how to prepare for the big transition of the 21st century. Become more 21-ready to make change, make impact, make future.
Subscribe now to join the conversation, connect with peers, participate in challenges, get exclusive content and access our online videos, instructions, and next practice examples.
New technologies & social values are driving forces of fundamental change and trigger new strategic dilemmas, be prepared.
STRATEGIC DILEMMAS & QUESTIONS




New technologies and shifts in social values are breaking the groundrules. A platform is very different than a network and energy transaction has very different dynamics than the phenomena of a circular economy.
All these shifts are triggering new strategic dilemma's where leaders or teams need to decide; What to hold on to (and why)? And what to let go to create space for real change?
Dilemmas are always situational. The consideration of options and their impact are highly dependent on your setting. These dilemmas and a dialogue with your team will shape and sharpen your thoughts going forward. What are the questions that need to be asked?
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ACCESS TO OVER 200 21-READY TOOLS
As a facilitator of change our short tool-video's canvas will help you to see the bigger picture and make shift happen.
All our challenges are real-life cases showcasing a certain next practice an organization is using. These examples are explained in a how-to ánd you are challenged to look through your own team, business, service, or organization through this particular lens. The key question is every time:
What Would X do? What Would You Do?
Adopting a so-called second stance, a new perspective, 20x per year, will create a better situational awareness about changes around and ahead of you.
Browsing your collection and taking these challenges will provide unconventional alternatives in strategic choices you will need to make,. You will become more 21st-century-ready.
Once per quarter we will share thematic workbooks that allow you to systemically challenge your own operating- or business model through the lense of a new theme varying from the Circular Economy, Network society to the Quantum generation and more.
For example, rhe rise of networks are forcing all boundaries to shift and blur. What is the impact of all these blurring boundaries? Wherre will you see new opportunities?




Mindset, skillset and toolset are essential to make change happen. Some knowhow on future changes is essential to.




A famous saying is that 'for somebody with a hammer everything looks like a nail'. A 21-ready approach requires a specific toolset to work in a more co-creative manner, to see the system as a whole, to really listen to the user, experiment and learn etc.
The real meaning is in the use! In short videos you will receive clear instructions, a canvas and artwork to start using the tools in your team process. These tools are not 'forms' you need to complete, do see all of our 200 tools as obstacles for the mind.
Each of our instruments will nudge you to think from a new perspective. The combination of all of these different perspectives will give you a far more clear picture of the setting and your options.
PRAGMATIC NEXT PRACTICES
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DILEMMA DIALOGUES
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FUTURE BUSINESS MODELS
Progress beyond challenging upcoming dilemmas and learn from our biweekly Future Business Models to find new opportunities in your market.
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PREMIUM
€85
/month
MAKE FUTURE
EMERGING SCENARIO'S
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DILEMMA DIALOGUES
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FUTURE BUSINESS MODELS
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THEMATIC UPDATES
Receive quarterly workbooks that inform on upcoming changes from AI up to sustainability.
21-READY TOOLSET
Including over 200 short instruction videos and canvas, ready to use.
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MASTERMIND
MAKE CHANGE
FUTURE BUSINESS MODELS
€175
/month
INCLUDING ONLINE Q&A
MAKE SENSE
UPCOMING DILEMMAS
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DILEMMA DIALOGUES
Make your team become more 21-ready by entering into a frequent dialogue on relevant shifts in what is feasible, viable and desirable from the perspective of these emerging strategic dilemma's.
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INSPIRATION
€8
/month