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THE DESIGN SESSION

A design session offers a co-creative environment for teams that are tasked with developing new concepts or services, reevaluating existing paths, or finding innovative solutions to complex problems. This session emphasizes a bias towards action, encouraging participants to reframe the problem from the user’s perspective and prototype solutions that capture the essence of what needs to be designed.


The design process is centered on uncovering the real needs and desires of users, helping them achieve their goals more effectively. By iterating on service design, the team aims to enhance value, enrich user experience, and increase customer satisfaction and convenience. This continual focus on the user’s success is crucial.

Incorporating creative thinking is essential to developing the 21st-century mindset, skills, and tools necessary for boosting creative confidence. This approach not only fosters the design of innovative solutions that add significant value and impact but also helps organizations become more sustainable and future-ready.

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